Use Google Ads To Grow Your Business
The power of Google Ads (previously called Google AdWords) is that it grows your business’ customer numbers. Google Ads puts your business in front of your target customers when they are actively searching for what you sell.
How Google Ads Work
The most common and effective way of advertising on Google is to use Google Ads to show text ads. Google text ads are displayed above or below the search results when a user searches for something on Google. Your text ads appear when a user searches for keywords that you specify in your Google Ads campaign. You can further refine when your text ads appear by geographical location, time of day and device type. When your text ad appears, users will click on the ad if it is relevant to what they are searching for. A click on the text ad takes them to your website or if on a mobile device, a click can also be a direct call to your business.
Other forms of Google Ads include video ads, image ads and shopping ads.
Frequently Asked Questions
How Does Google Decide Which Ads Appear?
Which ads appear and their position on the Google search results page is based on an auction. Bidders set a maximum amount they are willing to bid for keywords relevant to their ads. However it is not as simple as the highest bidder’s ad appears at the top of the page. Ad Rank is calculated for each ad and you can achieve top position if your ad is more relevant, your landing page is more relevant, and you have a positive click-through-rate history.
How Much Does Google Ads Cost?
Google Ads costs vary depending on industry and location. Google ad clicks can cost as little as $0.01, up to $40 for a highly competitive industry and location. The more optimised your Google Ads strategy is, the more qualified the lead is that is generated from your ad clicks. You determine how much you are willing to pay for a click on your ad and what your daily budget is.
Outfox Marketing specialise in Google Ads management for businesses who need to ensure that every dollar spent has a positive return on investment. Request a free strategy session and Outfox will provide a guide on how much clicks cost for your target market.
Can My Competitors Click On My Ads And Use Up My Daily Budget?
No. Google uses highly sophisticated systems to identify click fraud and invalid clicks. Invalid clicks include manual clicks intended to increase your advertising costs and clicks by automated clicking tools, robots, or other deceptive software. You won’t be charged for those clicks. Google has a vested interest in ensuring its advertising remains fair and just and heavily monitors Google Ads activities to quickly eliminate any fraudulent activity.
How Do Google Ads And SEO Interact?
They don’t interact at all. Paying for advertising on Google does not have any impact on your website SEO rank. Similarly, your website SEO rank does not impact your Google Ads performance.
If your website is not currently ranking on the first page of Google when users search for the main keywords relevant to your business, Google Ads can get you there by showing your ads above and below the organic results. Google Ads also has the benefit of instantaneous results whereas SEO takes more time to achieve results.
Why Do I Need A Google Ads Manager?
Google Ads is a powerful tool and has many features and layers that provide opportunities to improve its effectiveness. It requires ongoing management in order to monitor and adjust campaigns to ensure that Google Ads is fully optimised for your business, and your budget is spent efficiently.
