The following are just a handful of examples of businesses that benefit from consistent enquiries as a result of Google Ads.
OMS was spending a significant amount on Google Ads but was uncertain of the return on investment and unsatisfied with the communication from their Google Ads manager. Outfox tailored Google Ads to OMS’ advertising objectives and provided a review and communication structure to ensure OMS remained in control and aware of Google Ads performance. The return on investment increased following implementation of the Google Ads strategy that was developed by Outfox. OMS continues to use Outfox for ongoing Google Ads management.
Melbourne Counselling Centre – Counselling Services
In order to grow the anger management counselling component of the business, the Melbourne Counselling Centre identified Google Ads as an appropriate strategy to target this audience. Having worked with Google AdWords managers in the past, the Melbourne Counselling Centre was seeking an AdWords manager who could understand the business, work within budget, create a successful Google Ads strategy, and clearly communicate the results. Outfox Marketing created a highly specialised and refined Google Ads strategy that ensures Melbourne Counselling Centre’s ads are placed in front of people who are geographically located in the Centre’s service area, and who are actively searching on Google specifically for anger management counselling. With ongoing Outfox management, this strategy continues to successfully target the anger management counselling niche and provides consistent results for Melbourne Counselling Centre.
The Flower Collective – an online and storefront florist
To support the launch of a new website, The Flower Collective engaged Outfox Marketing to develop and implement a Google Ads strategy. Google Ads ensured The Flower Collective appeared on Google when relevant keywords were searched. The highly customised Ads strategy increased website traffic, phone enquiries and online sales. In addition to ongoing Google Ads campaigns, leading up to special occasions such as Valentine’s Day, new Google Ads campaigns were developed. These ensured that The Flower Collective took advantage of these event-based opportunities and made more sales.
BBCS was hesitant about whether Google Ads would be effective for their business. Outfox proposed a small low cost Google Ads strategy as a trial to introduce BBCS to Google Ads and trial whether Google Ads could result in a positive business outcome. The trial was deemed successful when BBCS saw an increase in customer leads and sales as a direct result of the Google Ads trial. Outfox implemented and continues to manage a full business Google Ads strategy for BBCS.
As part of a business expansion, Hip To Toe wanted to try Google Ads with the specific objective of increasing bookings for its routine podiatry services. Following consultation with Hip To Toe and industry research, Outfox Marketing developed a customised Google Ads strategy targeting specific routine podiatry services. As a result, Hip to Toe text ads appear on the first page of Google when relevant keywords are searched by its target market. This has resulted in an increase in qualified website traffic and an increase in bookings for routine podiatry services. Ad scheduling, budgets, ad copy and keywords continue to be optimised to ensure an ongoing return on Google Ads investment.
With two showrooms boasting a huge range of spas, Just Spas Brisbane sought to ensure its website could be found by people wanting to purchase a spa. Outfox Marketing developed a Google Ads strategy that ensures that people located in Brisbane who are undertaking searches on Google related to purchasing a spa, are shown Just Spas Brisbane’s ads. Weekly management of the Google Ads strategy ensures continued refinement and budget efficiency and that ads and extensions are consistent with frequently changing specials and promotions. Just Spas Brisbane has achieved an online presence that it didn’t have without Google Ads and as a result has seen a significant increase in website and instore traffic. Just Spas Brisbane continues to use Outfox for ongoing Google Ads management.
QAP was spending large amounts of money on Google Ads and not seeing a return on the investment. Outfox provided a tailored Google Ads strategy that targeted only the highest profit yielding products. As a result of the Outfox Google Ads strategy, QAP saw an increase in sales of high profit yielding profits whilst reducing its Google Ads budget.
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