Outfox provides Google AdWords management services to a number of small businesses.
OMS was spending a significant amount on Google AdWords but was uncertain of the return on investment and unsatisfied with the communication from their Google AdWords manager. Outfox tailored Google AdWords to OMS’ advertising objectives and provided a review and communication structure to ensure OMS remained in control and aware of Google AdWords performance. The return on investment increased following implementation of the Google AdWords strategy that was developed by Outfox. OMS continues to use Outfox for ongoing Google AdWords management.
The Flower Collective – an online and storefront florist
To support the launch of a new website, The Flower Collective engaged Outfox Marketing to develop and implement a Google AdWords strategy. Google AdWords ensured The Flower Collective appeared on Google when relevant keywords were searched. The highly customised AdWords strategy increased website traffic, phone enquiries and online sales. In addition to ongoing AdWords campaigns, leading up to special occasions such as Valentine’s Day, new AdWords campaigns were developed. These ensured that The Flower Collective took advantage of these event-based opportunities and made more sales.
BBCS was hesitant about whether Google AdWords would be effective for their business. Outfox proposed a small low cost Google AdWords strategy as a trial to introduce BBCS to Google AdWords and trial whether Google AdWords could result in a positive business outcome. The trial was deemed successful when BBCS saw an increase in customer leads and sales as a direct result of the Google AdWords trial. Outfox implemented and continues to manage a full business Google AdWords strategy for BBCS.
As part of a business expansion, Hip To Toe wanted to try Google AdWords with the specific objective of increasing bookings for its routine podiatry services. Following consultation with Hip To Toe and industry research, Outfox Marketing developed a customised AdWords strategy targeting specific routine podiatry services. As a result, Hip to Toe text ads appear on the first page of Google when relevant keywords are searched by its target market. This has resulted in an increase in qualified website traffic and an increase in bookings for routine podiatry services. Ad scheduling, budgets, ad copy and keywords continue to be optimised to ensure an ongoing return on AdWords investment.
With two showrooms boasting a huge range of spas, Just Spas Brisbane sought to ensure its website could be found by people wanting to purchase a spa. Outfox Marketing developed an AdWords strategy that ensures that people located in Brisbane who are undertaking searches on Google related to purchasing a spa, are shown Just Spas Brisbane’s ads. Weekly management of the AdWords strategy ensures continued refinement and budget efficiency and that ads and extensions are consistent with frequently changing specials and promotions. Just Spas Brisbane has achieved an online presence that it didn’t have without AdWords and as a result has seen a significant increase in website and instore traffic. Just Spas Brisbane continues to use Outfox for ongoing Google AdWords management.
QAP was spending large amounts of money on Google AdWords and not seeing a return on the investment. Outfox provided a tailored Google AdWords strategy that targeted only the highest profit yielding products. As a result of the Outfox Google AdWords strategy, QAP saw an increase in sales of high profit yielding profits whilst reducing its Google AdWords budget.
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