Use AdWords To You Grow Your Business
The power of AdWords is that it grows your business’ customer numbers. AdWords puts your business in front of your target customers when they are actively searching for what you sell.
How Google Advertising Works
The most common and effective way of advertising on Google is to use Google AdWords to show text ads. Google text ads are displayed above or below the search results when a user searches for something on Google. Your Google ads appear when a user searches for keywords that you specify in your Google AdWords campaign. You can further refine when your Google ads appear by geographical location, time of day and device type. When your Google ad appears users will click on the ad if it is relevant to what they are searching for. A click on the Google ad takes them to your website or if on a mobile device, a click can also be a direct call to your business.
Other methods of Google advertising include video ads, image ads and shopping ads.
Frequently Asked Questions
How Does Google Decide Which Ads Appear?
Which ads appear and their position on the Google search results page is based on an auction. Bidders set a maximum amount they are willing to bid for keywords relevant to their ads. However it is not as simple as the highest bidder’s ad appears at the top of the page. An Ad Rank is calculated for each ad and you can achieve top position if your Google ad is more relevant, your landing page is more relevant, and you have a positive click-through-rate history.
How Much Does Google AdWords Cost?
Google advertising costs vary depending on industry and location. Google ad clicks can cost as little as $0.01, up to $40 for a highly competitive industry and location. The more optimised your Google AdWords strategy is, the more qualified the lead is that is generated from your ad clicks. You determine how much you are willing to pay for a click on your Google ad and what your daily budget is.
Outfox Marketing specialise in Google AdWords management for small businesses who have small advertising budgets and therefore need to ensure that every dollar spent has a positive return on investment. Request a free strategy session and Outfox will provide a guide on how much clicks cost for your target market.
Can My Competitors Click on my Google Ads and Use up my Daily Budget?
No. Google uses highly sophisticated systems to identify click fraud and invalid clicks. Invalid clicks include manual clicks intended to increase your advertising costs and clicks by automated clicking tools, robots, or other deceptive software. You won’t be charged for those clicks. Google has a vested interest in ensuring its advertising remains fair and just and heavily monitors AdWords activities to quickly eliminate any fraudulent activity.
How Do Google Advertising and SEO Interact?
They don’t interact at all. Paying for advertising on Google does not have any impact on your website SEO rank. Similarly, your website SEO rank does not impact your Google advertising.
If your website is not currently ranking on the first page of Google when users search for the main keywords relevant to your business, Google AdWords can get you there by showing your ads above and below the organic results. Google AdWords also has the benefit of instantaneous results whereas SEO takes more time to achieve results.
Why Do I Need a Google AdWords Manager?
Google AdWords is a powerful tool and has many features and layers that provide opportunities to improve its effectiveness. It requires ongoing management in order to monitor and adjust campaigns to ensure that AdWords is fully optimised for your business, and your budget is spent efficiently.