The Outfox Fee Structure
The Outfox fee structure is different to most Google AdWords managers. Outfox charge a lump sum for your Google AdWords set up and then offer management packages that are based on an hourly rate. The reason we do this is to make a point of differentiating ourselves from the pay per click Google AdWord managers. These managers get paid a percentage of your Google AdWords spend or a dollar value for every click. This means the more you spend the more they get paid, so there is an incentive for them to ensure you spend all your budget, regardless of whether that spend is effective or not. They tend to structure Google AdWords accounts to ensure the maximum number of clicks regardless of whether those clicks are quality leads. Outfox wants your budget to be utilised as effectively as possible. We are happy to have less clicks if the clicks are quality leads for your business. Quality not quantity means your Google AdWords budget is optimised to get the largest return on investment. The Outfox fee structure ensures there is no incentive to increase your Google AdWords budget or spend it every month. In fact, there are often opportunities to reduce your spend.
A significant volume of work is required to develop and establish a Google AdWords strategy for your business. Outfox provides this service based on a fixed one-off fee to ensure there are no surprises.
Outfox Google AdWords establishment from $270+GST (one-off fee)
Following establishment, Google AdWords requires ongoing management in order to monitor and adjust campaigns to ensure that Google AdWords is fully optimised for your business, and your budget is spent efficiently. Outfox offers cost effective 3 month management packages.
Outfox 3 Month Google AdWords Management package from $60+GST per week
Given the wide variety of businesses and their different needs, Outfox fees are flexible and costs are quoted for each individual customer.