An Outfox Marketing Google AdWords strategy will result in an increase in traffic to your website. Before investing in this, you need to be confident that your website will convert visitors into customers. Here are three things to consider before starting Google AdWords.
1. Check your website is optimised to ensure you convert website visits into sales.
Is your website secure? Do you provide clear, concise information about what you do? Do you demonstrate that you can solve website visitors’ problems? Do you have ‘call to action’ buttons? Is your website mobile friendly?
2. Ensure you have systems in place to respond to enquiries.
Are staff equipped to answer queries? How will livechat be monitored? Is there an afterhours message service? What is the timeframe to respond to email enquiries?
3. Ensure you have systems in place to respond to sales.
Do you have sufficient stock? Do you have capable people? Is your booking system sufficient?